Measurement Radio Television White Paper 
Beyond PR
APRIL 20, 2016
In the whitepaper Brand Monitoring for the C-Suite: Delivering Actionable Business Intelligence , Ken Wincko, Senior Vice President of Marketing at PR Newswire, emphasizes the importance of measuring both online and offline channels. “To Representation of Brand Message. “On
Cision
MAY 21, 2015
And get this: according to Edison Research , people who listen to audio listen to podcasts almost as much as they listen to the radio. Learn their approach to strategy, operations, measurement, staffing and more. But why is podcasting important to PR and marketing professionals? 20) Mack Collier. Fan-Damn-Tastic Marketing Show.
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