6 Benefits Of Long-Form PR Content
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. E-books, white papers, bylines, books, films, and podcast guesting all make up a thought leadership arsenal to fortify authority as a subject-matter expert. But in recent years, data has shown its efficacy.
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