A critical review of Excellence Theory in an era of digital communication
Stephen Waddington
AUGUST 27, 2018
James Grunig assembled a team of six public relations academics and practitioners under his leadership. The original creator of the message has no control over how a message passes through a network or how it is modified en route. How publics assimilate online David Philips was an original member of the CIPR PRCA Internet Commission.
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