Waxing UnLyrical

DECEMBER 4, 2018

Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Backpack Boy is a macro-influencer.

Trends 77

Trends Marketing Real Estate Public Affairs 77

Waxing UnLyrical

APRIL 11, 2019

SA and Healthy Birth Day collaborated to create Count the Kicks brochures and posters for medical professionals to share with patients—as well as billboards, social media content and videos to spread the word to expectant women. The visuals for the creative elements were whimsical, inspired by Dr. Seuss and approved by his estate.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 50

Media Relations Social Media Media Real Estate 50