ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Worse, they may let the news trickle out without a proper media strategy. Or, they may bring on a PR team just weeks before a key conference or product launch and expect a full plan rollout. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human.

Agency 205

Agency Pitching Internal International 205

Shift Communications

AUGUST 17, 2018

Weighing competitor results against your client’s earnings is a bit like making a pro and con list, but it’s important to remember that there is outreach potential in every financial benchmark and an opportunity to discuss new leadership and change management strategies for improvement over the next quarter.

Pitching 83

Pitching Product Launch Data Measurement 83

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. This is especially effective for consumer technology products. Media Relations: Building and maintaining relationships with journalists, bloggers, and influencers is a cornerstone of Tech PR.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. This is even more pertinent in the context of the current leadership deficit in both businesses and governance globally.

Marketing 198

Marketing Content Marketing Data Social Media 198

Prohibition

JANUARY 14, 2022

Who is responsible for managing the financial aspects of any crisis management , including dealing with any offers from crisis PR firms or expenses incurred through legal advice. 5. Make a plan for communicating with the media. How long should the crisis team be in place for?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62