Financial Handbook Measurement Writing 
Sword and the Script
OCTOBER 18, 2022
For example, I’ve been writing a monthly summary of the news from PR technolog y vendors for more than three years now. According to a piece in the Harvard Business Review : “ A landmark experiment by Kristina Rennekamp , an accounting professor at Cornell, documented some of the consequences of poor corporate writing.
ZudePR
MAY 31, 2015
“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “Writing makes me aware. “How? .”
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