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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

OCTOBER 3, 2023

I do a lot of work in fintech – and all those vendors have financial professionals on staff. For its part, BuzzSumo appears to be targeting small- and medium-sized businesses (SMB) and seems intent on winning business away from Muck Rack. I do a lot of work in legaltech – and all those vendors have lawyers on staff.

Analysis

Analysis Tools Software SMB

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. Continued financial pressures on media companies will mean fewer journalists and less opportunity for companies to get their message out. Employee communication will continue to be a major focus for many CCOs.

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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

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