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Edelman: Trust in Organizations Collapsing Worldwide

PRSay

Yet dovetailing this collapse in trust is a trend that suggests a growing role for social media and employee ambassadorship: an increased reliance on peers. The survey indicates a widespread sense that news outlets aren’t getting the local story because of constricted economics. “It is a world of self-reference.”

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Engaging (and grilling) the social side of James Grunig

PR Conversations

employees, investors, etc.)? Other publics also seek consequences from an organization that the organization might prefer not to provide—such as a pharmaceutical company producing an orphan drug that might cure a disease but is not profitable. I believe the new media are perfect for practicing the two-way symmetrical model.