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What is a Press Release and Why is It Important?

5W PR

Before the internet, press releases used to only get sent to journalists, and if they were considered to be subpar by the newspaper, they would never get published. An attachment of a word document will not be opened by the media. Why is a solid opening essential to having media outlets pick up your press release?

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

Way before newspapers, the Romans and Greeks used scrolls, Egyptians used papyrus, and ancient China used a form of paper to distribute information, even if that information was limited to an inner circle of elites or an educated few in those cases. This includes the big screen (movie theatres), the small screen, and radio broadcasts.

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