Remove Data-Driven PR Remove Exercises Remove Publicity Remove Social Media
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How to measure the quality of your audience

Shift Communications

One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. For that, let’s look first at social media. Do this exercise with your own data!

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Demystifying PR ROI

Onclusive

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Through investigating the effectiveness of different types of earned and owned media, communicators might discover that their owned media efforts (i.e.

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Reenergizing the PR Planning Process

Shift Communications

It’s ok to have a good “feeling” that a story or tactic will bear fruit (that’s the art and experience we all bring to the table), but it’s critical that we all gut-check feelings around strategy and tactics by looking at data. What publications have driven the most traffic back to competitors’ websites?