Shift Communications

DECEMBER 9, 2014

One of the core tenets of effective public relations is building the right audience. You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. For that, let’s look first at social media. Do this exercise with your own data!

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Onclusive

SEPTEMBER 20, 2017

Without PR attribution, communicators only know the top of the funnel, i.e., which publications wrote about their brand. Make Data-Driven PR Decisions. Through investigating the effectiveness of different types of earned and owned media, communicators might discover that their owned media efforts (i.e.

Analytics 170

Analytics Measurement Data Technology 170

Shift Communications

JUNE 25, 2018

It’s ok to have a good “feeling” that a story or tactic will bear fruit (that’s the art and experience we all bring to the table), but it’s critical that we all gut-check feelings around strategy and tactics by looking at data. What publications have driven the most traffic back to competitors’ websites?

Analysis 94

Analysis Conference Data Exercises 94