Katie Paine's Measurement Blog

MARCH 29, 2023

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Pharmaceuticals 78

Pharmaceuticals Publicity Government Reputation 78

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52