PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. As communications professionals, we might see ourselves as perfectionists, but another set of eyes will undoubtedly reveal weaknesses in our crisis plans.

Crisis 164

Crisis Exercises Crisis Communications Reputation 164

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? Our proven process is always the same.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

The Stalwart Blog

APRIL 26, 2020

Phone videos become viral, whether it’s legitimate or not. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public. Eventually, that’s the stuff that ends up at these local stations.

Crisis 78

Crisis Local Facebook Social Media 78