Digital PR spend increases significantly, but still not enough investment in training
Stuart Bruce
OCTOBER 6, 2016
Most in-house spend is invested in video-based content (62%) with paid social media at 55% along with web design and build also at 55% (down 24% over the past four years). The areas where PR agency people want more training are SEO (38%); paid search (30%) and paid social media activity (26%). Digital PR training.
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