Crisis Communications Data-Driven PR Media Training Reputation 
Shift Communications
JULY 26, 2017
The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.
Shift Communications
JULY 19, 2017
In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., to help ensure his vegan donut business and brand reputation doesn’t suffer during or after Shark Week. Media training. Research (using tools such as Sysomos, Crowdtangle, Google Trends).
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