Books, Corporate, Definition and Social Media

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

AUGUST 27, 2018

Four Models of Public Relation In 1984, James Grunig and Todd Hunt published the Four Models of Public Relations as part of their book Managing Public Relations.[i] The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders.

Communications

Communications Analysis Web Handbook

What Taylor Swift Can Teach You About Social Media Marketing

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media

Social Media Marketing Media YouTube

Public Relations Today

A critical review of Excellence Theory in an era of digital communication

What Taylor Swift Can Teach You About Social Media Marketing

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