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Why it’s important to prepare for a PR crisis

Prohibition

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. This is where effective PR crisis management comes in. Create a written crisis plan.

Crisis 62
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The Gilded Lilly: A Cautionary Tale

Flatiron Communications

It wasn’t too long ago that Target’s customer database was massively breached from what soon was revealed as a significant failure on the mass retailer’s part. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28
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The Biggest PR Disasters Of 2016

ImPRessions - Crenshaw Communications

The communications lessons, on the other hand, will be covered in crisis management classes for many years. HB2 gave rise to serious and prolonged economic boycott of the state by major corporations and sports organizations, flushing away an estimated $600 million in revenue. Lochte loses luster. For a 12-time medal winner, U.S.

Banking 202