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The marketer’s challenge of the shrinking attention span

PR in High Definition

Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. Not just with audiences, but with your internal comms too. Positive content is more viral.

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How the Explainer Changed Digital Media Forever

Contently - Strategy

” Golis believes Vox’s editorial viewpoint reflects its internal culture. “What, they could go to Wikipedia? Are explainers the future of content marketing? Or, as he put it, “The ones that make you say, ‘Oh, I’ve never really thought about that before.'” That’s it?

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