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Future of PR and social media for International Air Transport Association crisis communications conference

Stuart Bruce

Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content. This requires real public relations leadership to know what the right thing to do is and to be taken seriously enough to not just be listened to, but for your counsel to be acted upon.

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Brand conversations during COVID-19

Stephen Waddington

Consumers have access to the same media and channels. The nature of organisational conversations depends on how both they and their customers have been impacted by the crisis. Businesses in lockdown The lockdown has had a dramatic impact on entertainment, events, retail, travel and transport. Here's the issue.

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