How DOES Mobile Change The Brandscape?
Shift Communications
FEBRUARY 16, 2016
Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. Localized Marketing. The rise of mobile changed the way we consume information, with huge impacts for brands. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.
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