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How DOES Mobile Change The Brandscape?

Shift Communications

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. Localized Marketing. The rise of mobile changed the way we consume information, with huge impacts for brands. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone.

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Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Second, we want to make sure our audience and channel strategy is solidified before digging into creatives. Email Marketing.