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The Value of Strategic Communications in the PRSA MBA/Business School Program

PRSay

By the end of the course, the students are creating videos, leading mock news conferences and developing crisis communications plans. Oppe also invites local media and corporate executives to discuss current events and provide media training and other practical skills.

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What the Uvalde Shootings and Other Crises Reveal about Press Conferences

PRSay

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis. According to media reports, authorities have repeatedly corrected official statements about the shooting after those statements were contradicted by new information. Department of Justice to investigate.