Communications Employee Newspapers Telecommunications 
Cision
JUNE 16, 2017
The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This is why having your employees on board is imperative to your rebrand marketing success.
Beyond PR
JUNE 19, 2017
The naming process itself requires a lot of heavy lifting, but so does the communication that must follow. Start with your employees. If your employees don’t understand or identify with your rebrand, no one else will. This is why having your employees on board is imperative to your rebrand marketing success.
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