Remove en about
Remove Communications Remove Definition Remove Employee Remove Ethics
article thumbnail

Five myths about shaping online reputations.

PR in High Definition

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.

article thumbnail

A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

[i] The model describes the different forms of communication between an organisation and its stakeholders. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Societal level – Organisations must recognise their impact on other organisations and publics.