Communications Crisis Communications Telecommunications Viral 
Prohibition
DECEMBER 9, 2021
But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. Use all your communications channels.
Prohibition
JULY 10, 2019
The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. 5) A phone company who didn’t communicate: Huawei’s damaged reputation. The Chinese telecommunications company has often been criticised for not practising transparency.
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