Communications Comparison Public Affairs Viral 
Cision
APRIL 4, 2016
If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.
NewsWhip
JUNE 23, 2021
Brett: So, I guess is that, when we chatted before, I mean, that’s really the definition of a data-driven public affairs agency, correct? That’s where everyday people, the sort of the more rank and file residents of a community are going to be most likely to find out about a project and sign up to take an action about it.
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