PRSay

OCTOBER 10, 2022

More than three in five, or 62%, say humor in a brand’s TV, radio, online, social media and/or print presence makes them consider the brand “fun.”. Fun has a physiological impact in the brain, with studies showing that it increases serotonin levels — the chemical that regulates many basic processes like sleep, memory and mood.

Consumer 166

Consumer Brand Branding Marketing 166

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 249

Crisis Chemicals Crisis Management Television 249

Melissa Agnes

DECEMBER 11, 2014

For example you might analyse the communication benefits of a media release versus a press conference versus a one-on-one interview and the options of newspaper versus radio versus television versus social media. In a crisis the choices become fewer rather than more as the situation develops.

Crisis 133

Crisis Crisis Management Chemicals Television 133