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Crisis Communications & Social Media When “It” Hits the Fan

PRSay

To be an expert in crisis communications you have to move your organization at the speed of Twitter when “it” hits the fan. Do you really want someone known as @shroomy0021 managing your corporate communications? Meanwhile, near my home, a massive chemical plant explosion killed two and injured 114.

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In these Risky Times, Do You Know How Vulnerable your Brand is?

Katie Paine's Measurement Blog

They want to know what everyone else knows, especially if the topic is a community-based risk, like a chemical plant or a pipeline. People typically seek information to reduce uncertainty, or because of their social environment. But you can’t measure that if there’s no accident.