Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3
Shift Communications
JULY 26, 2017
The first step is to determine which client representative is prepared and available to address inquiring media – this will inform the reactive messaging direction and which media to target. With the brand message posted, the storm is already starting to calm, but G.W. Lastly – and most importantly – G.W. Truthfully, ol’ G.W.
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