Brand Customer Service Technology Telecommunications 
Sword and the Script
MARCH 3, 2015
In context, the management consulting firm says advances in technology are propelling marketing into a new era that is reminiscent of Madison Avenue’s glory days. Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. Five Factors of a Golden Age.
Stephen Waddington
JULY 10, 2017
Lego and Patagonia are among my favourite brands. Every aspect of an organisation is becoming social, from customer service to marketing; and from product development to sales. When technology is applied to communication within an organisation it is typically to deliver improved profit rather than improved communication.
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