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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

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Meet PR’s New Best Friend: Data

PRSay

The big data revolution has pushed the public relations industry forward. Not only will this help their marketing and production teams, it provides an opportunity to use the data to get coverage from lifestyle or food publications. If they visualized the data in a chart or infographic. What would be even better?

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