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Monday Roundup: Buzz Marketing a la Spring

Waxing UnLyrical

I definitely think she’s on the money with “big data” and “Internet of Things,” but am not sure about the rest. 5 Clever Social Media Marketing Campaigns that Went Viral. If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. What about you?

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The Essential Guide to Mass Communication: History, Methods, Ethics, and the Future

Masters in Communications

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses.

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