Banking Crisis Communications Crisis Management Viral 
Cision
JULY 5, 2016
All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? If I won the lottery, I’d…buy a house in the Outer Banks.
Melissa Agnes
MARCH 28, 2016
Never underestimate the power of emotion in crisis management. Emotion is often underestimated in crisis management. And yet, it’s one of the most powerful aspects of a crisis. Within a few hours, this panic had escalated to a viral point. Which emotions do you need to pay attention to in a crisis?
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