B2C Facebook Infographics Public Affairs 
Waxing UnLyrical
MAY 27, 2016
Dan Winters, anchor of NBC-affiliate WHO-TV, was the winner with highest level of engagement via Twitter and Facebook (he even updated his cover photo with an image of the actual race). The winning celebrity was chosen by how much engagement they gained from their posts about the Duckathlon and the Duck Derby. What a Duck Can Do.
PR Conversations
JULY 5, 2017
He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? Several years ago PR community actively discussed infographics – a new exciting format to present complex information.
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