Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves
Deirdre Breakenridge
DECEMBER 15, 2014
I was familiar with search engine optimization (SEO) and social media. Search engine optimization helped us rank for big search terms like “ugly Christmas sweaters” while social media helped our sweaters go viral and drive engagement and brand awareness. Both were essential to help get Tipsy Elves off the ground.
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