ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage.

Apparel 160

Apparel Construction Agency Interviews 160

Cision

AUGUST 2, 2016

In this interview, Angie discusses how to stay relevant with consumers, create an impactful message and build better relationships with the media. Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. So how can your brand keep up?

Fashion 120

Fashion Apparel Pitching Consumer 120

Sword and the Script

FEBRUARY 3, 2018

I’ve always found it’s a hard sell to pitch a marketing (or PR) program to a CMO that won’t result in leads or deals in the next quarter. The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. Does Blockchain Really Have Marketing Potential? Earned Media Poised for New Prominence in 2018 [UML].

Content Marketing 63

Content Marketing Creativity Apparel Marketing 63