Mindful Marketing

OCTOBER 30, 2015

By Seedepth. Why didn’t a certain campaign yield the expected results? Marketers today have to be both creative and analytical. Some like to shut their eyes and ignore impact as a part of results, instead focusing on outcomes like number of media hits or eye-catching creativity of a tradeshow booth.

Measurement 50

Measurement Analytics Creativity Analysis 50

Mindful Marketing

JULY 29, 2015

The Barcelona Principles are being updated and the PR industry seems to be more abuzz about PR measurement and PR analytics than ever, and that’s great! Our guiding light every day is the fearless pursuit of the unexpected, but it is not creativity for the sake of it.” We need more of the why , not just the “what.”

Analysis 50

Analysis Measurement Analytics Creativity 50

Mindful Marketing

MARCH 7, 2016

By Seedepth. Research and market insight underpin our intelligent approach to clients’ programs, while measurement and analytics track our progress against carefully agreed campaign KPIs and outcomes. The English approach to creativity mixed with a bit of cynicism. Who and why? UK and Europe. Cheryl returned to the U.S.

Communications 50

Communications Marketing Travel Pitching 50

Mindful Marketing

DECEMBER 17, 2015

I love that it keeps you on your toes and you need to move smartly, fast and creatively. Make it more rigorous and analytical. Today there are a lot of tools, including Google analytics that helps you quantify results. I think some of the same skills are required for both such as logical reasoning, analysis, and creativity.

Communications 50

Communications Marketing Internal International 50