The Top PR Threats To Your Company’s Reputation
ImPRessions - Crenshaw Communications
FEBRUARY 21, 2017
For a startup or small business, a sudden wave of negative coverage can be fatal. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.
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