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The Top PR Threats To Your Company’s Reputation

ImPRessions - Crenshaw Communications

For a startup or small business, a sudden wave of negative coverage can be fatal. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. The Viral Customer Complaint. The good news is that “viral” customer service works both ways.

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When Marketers Dare to Take a Stand: Dangerous Waters or Courageous Branding?

MaccaPR

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

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