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5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

Agency teams may think they’re in constant touch with clients as the emails fly back and forth, but that’s not enough. Agency teams should take the time to explain, based on personal experience and expertise, why a story will or won’t work and where possible, how to take a bland or unworkable pitch and improve it.

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How to Maintain Relationships With Journalists During the Pandemic

PRSay

Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. If you’re offering an interview, then be prepared to use whichever platform the journalist prefers. And always be ready with a backup plan if the technology fails.

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