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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. For example Chinese telecommunications company Huawei was accused by the U.S.

Crisis 62
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An Honest Look at My APR Journey

PRSay

Right out of college, I was hired as a part-time writer for a local advertising agency. Six months later, I was at the helm of the entire public relations department — me and a newly-hired intern. Within a few weeks, I was full-time. Within a year, I was running the social media department. I wholeheartedly jump off the deep end.

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Why it’s important to prepare for a PR crisis

Prohibition

Brands and businesses know how important it is to protect their reputation. In the midst of a crisis, reputations that have been so hard to build can be easily destroyed and the effects can be hard to undo. Create a long-term content marketing campaign – for effective reputation management.

Crisis 62