Mindful Marketing

JULY 29, 2015

In their report, the author quotes Stuart Smith, global CEO of Ogilvy Public Relations, (who incidentally was quoting a colleague of his), stating “PR people have a collective failure to be curious about why what they do works.” We need more of the why , not just the “what.” Take a PR agency for example.

Analysis 50

Analysis Measurement Analytics Creativity 50

Mindful Marketing

JANUARY 14, 2016

.” As PR becomes vital again, so too does better analysis of its ROI. The good news for PR agencies it that there are many tools to help deliver such reports with deeper insights in less time. One issue that we still see with agencies is their hesitance to invest in software unless they can bill it back to the client.

Agency 50

Agency Analysis Analytics Tools 50

Mindful Marketing

OCTOBER 30, 2015

By Seedepth. While PR executives and agencies are eager to showcase winning campaigns, they tend to get a little spooked when it comes to discussions around what isn’t’ working. Why didn’t a certain campaign yield the expected results? In our conversations with prospects, we often find that measurement is a scary topic.

Measurement 50

Measurement Analytics Creativity Analysis 50

Mindful Marketing

DECEMBER 17, 2015

Marx Communications is a 20+ year, Fairfield, Connecticut-based B2B public relations and inbound marketing agency. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. What is your favorite season and why ?

Communications 50

Communications Marketing Internal International 50