Advertising SEO Trade Shows White Paper 
ImPRessions - Crenshaw Communications
MAY 3, 2018
PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. For smaller firms, PR can reduce marketing spend. PR offers credibility.
Sword and the Script
FEBRUARY 14, 2017
It is this measure that SEO and PR pros should collaborate for the greatest impact. A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Backlinks. 2) Community Strength.
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