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How Does a Business Press Release Differ From Advertising?

PR Fuel

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

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PR Glossary: 30 Key Terms and Insights Every Professional Should Know

Newsfile

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. What is a Press Release?

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What journalists need from PR pitches

Presspage

You can reference articles they have written in the past on this topic, and why your story is one that will be relevant to their readers. If the image is to go into print, it needs to be at least 1MB. Don’t look for free advertising. Isn’t this more time-consuming? But chances are it pays off.

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The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. link] There are typically two types of media kits: the main standardised version that is always available and others that are specifically prepared for a specific event, product launch, news release, etc. 1 Silfwer, J. 2019, October 19). media buyers).

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