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B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67
B2B Measurement Blogging Community 67
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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon? Marketing predictions. Julia Angelen Joy | Z GroupPR.

Marketing 168
Marketing Employee Content Marketing Training 168
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