Advertising Crisis Management Product Launch Viral 
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. A sudden market shift or crisis.
Prohibition
JANUARY 14, 2022
A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis Plan? In today’s world, a negative story about your brand or organisation could go viral in an instant. This should be your core support team, who will make key decisions in times of crisis.
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