Mora Communications

NOVEMBER 28, 2017

PR is not about selling, it’s about story – telling. Selling belongs in the advertising section of the media, not the editorial. Find creative ways to present and tell your story. What’s the number 1 rule to remember for your PR campaign to succeed? Don’t sell. Sell and you lose. .

Pitching 40

Pitching Newspapers Meeting Journalism 40

Communications Conversations

FEBRUARY 10, 2015

In industry media and on PR/marketing blogs like this one, we talk an awful lot about “master brand” social media marketing work. However, we don’t talk nearly as much about “employer brands.” Think about a company like Home Depot. So, why is it we just don’t hear a lot about this work?

Social Media 60

Social Media Brand Branding Media 60

PR Conversations

APRIL 21, 2016

Being absorbed with ‘The Message’ and forgetting all about the specific context of the communication that is needed. Who talks to (and about) colleagues like that? As Kirstene Stewart states, “Homogeneity is a creativity killer.” What qualities do you most dislike in a PR practitioner?

Employee 40

Employee Internal International Corporate 40