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How To Transform Your Brand’s Online Newsroom Into a Media Magnet

MaccaPR

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. A white paper from three years ago may not reflect your current business strategies as well as a more recent infographic about your corporate responsibility efforts.

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Engaging (and grilling) the social side of James Grunig

PR Conversations

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Without such generic principles, it would be difficult for global corporations or public relations firms to operate in different settings.