Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Is it all one in the same now that marketing and PR are more interwoven?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. Data-driven PR. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

FEBRUARY 23, 2015

Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. Want to know the secret to becoming a trusted PR professional? Know exactly what the influencer writes about and never send them anything that is off target. Every client has data or access to data.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60