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20 PR and Marketing Predictions for 2022

Sword and the Script

Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215
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Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? Social media is a game changer, and it starts with PR and communications. . PR is the guardian of your brand equity and reputation.