Avión Tequila “Health Claim” PR Snafu Part of Bigger Problem
PR Breakfast Club
MAY 12, 2014
In late March, Avión Tequila’s PR firm, Allison Brod PR, sent a media pitch claiming “ consuming tequila has some serious health benefits.” The pitch offered cocktail recipes and sourced an American Chemical Society study that suggested agave could lower blood sugar, aid in weight loss and boost insulin production.
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