Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard.”
Ishmael's Corner
SEPTEMBER 30, 2014
With the story “ The Invasion of Corporate News , The Financial Times became the latest publication to skewer brand journalism. Stepping back for a moment, I’m still perplexed by the rancor that publications dish at brand journalism. Because that seems to be one of the themes in the FT piece. People like choices.
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