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Three Public Relations Mega-Trends in 2017

Shift Communications

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? The most cutting-edge public relations and media relations professionals will be investigating the forefront of artificial intelligence and how it can be used to generate massive amount of relevant content.

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Who talks to (and about) colleagues like that?

PR Conversations

And even though employee “advocacy” is a new term used for programmed engagement, “activating” staff or encouraging their ”gamification” move them in “social” speak to a new type of en masse command-and-control that is downright creepy. We hope to activate the accounting department first.